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Post by juthi52943 on Dec 27, 2023 20:43:45 GMT -8
Yet the sector faces growing disruption from fintech startups well-financed, and to a consumer base motivated less by loyalty than by the quality of the relationship with their financial service providers. The pressure is on to capture and retain customers. Value added by industry Financial services contribute . to U.S. GDP. The top six industries relative to GDP, where the financial sector contributes , to GDP. Source of Economic Analysis In fact, according to the Job Function Email List McKinsey Company Next in Personalization report, of consumers expect businesses to provide them with personalized interactions, but are frustrated when that doesn't happen. But there is good news. According to the same report, companies that excel at customer intimacy experience faster revenue growth rates than their counterparts. Additionally, businesses that grow faster earn more of their revenue from personalization than their counterparts that grow more slowly. It’s clear that the ability to discern and match consumer interests to brand experiences is a game-changer for both customer acquisition and retention. But getting there requires data that can illuminate context and reveal specific, actionable insights that help marketers identify personalization opportunities and convert online shoppers into customers.
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